|
|
Clients Case Studies |
01. Client
A Middle-Eastern software developer and vendor (Authentication products).
Objective
Establish presence in the UK through Sales (Retail, OEM, and large Projects where possible) and Marketing.
Achievements
Within the very tight budget of GBP200,000, we clearly positioned the new offer on the UK market through marcomms, signed a GBP 100K end-cap pilot deal with the second largest Retailer in the UK via a Distributor, introduced the OEM concept to two of the largest hardware manufacturers in the world, presented at shows and specialist events and by the close of the contract 18 months down the line, had built a pipeline of GBP 1million. |
 |
02.
Client
A Pan-European IT Security Group, addressing the Enterprise market through its Managed Services and its Integration companies also addressed the Channel Market through its Value Add Distributor (VAD).
Objective
- The Group intended to go public
- To make the Group further gain value during the process, we suggested to the Board to open another subsidiary of its VAD in France. This was accepted
Achievements
- Created a legal entity in France
- Opened an office, employed a staff of 5 to begin
- Trained sales staff
- Signed and trained 5 channel partners in 6 months
- Built a pipeline of Euro 250K in 6 months
- Handed over the operation to the new Managing Director
- Suggested complementary growth through acquisition
A year later the French VAD acquired one of the suggested companies.Two years later the VAD was demerged in a GBP multimillion deal.
03. Client
A German Vendor specialist in authentication technology.
Objective
Explore routes for expanding into the UK.
Achievements
Market analysis showed that by taking the traditional route to market (2 Tier Model) or replicating the model that was successful in Germany (Project based sales) the cost of selling would be too high and the expected profit too low for the investment capacities of the company.
A new route was successfully piloted and 2 Partners signed on pro-active leads generation programs.
|
|
|